With 616 screens distributed across 48 shopping centres in 22 cities, Shopping TV allows you to cover a huge audience in Switzerland.

WHY ADVERTISE ON THE SHOPPING TV NETWORK?

To be present on the largest Swiss screens network:

• National Network with 616 screens in 48 Shopping Centers
• 28 in french speaking Switzerland, 19 in german speaking Switzerland and 1 in the italian speaking part
• 39 Coop, 9 Migros, 11 Denner, 28 Interdiscount, 15 Import Parfumerien, 21 Fust
• 22 major cities
• Potential reach of 2,604,115 Inhabitants (+15 Years old)

Be present in indoor locations with high advertising added value:

• Network implanted in places of leisure, of shopping… and close to the point of sale
• Young consumers with high purchase power (37% under 35 Years of age, 28% upper income level)
• Strategically placed, the screens enable to cover almost every visitors and guarantee a good repetition of the message and a good memorization
• The ideal solution for your national media mix

Our product

Shopping TV (format: 16/9)

• 616 screens in 48 Shopping Centers
• Spot duration: 20 Seconds
• 4 Advertisers maximum per loop
• Share of voice: 20%
• 100 second loop: 80% advertising and 20% Infotainment
• Number of Broadcasts: 1,385,250
• 2,449,115 Contacts / Week
• National Campaigns or by location to fit your geographical and strategic needs
• Cost per thousand CHF 19.60.-/ national Campaign
• Gross tariff 7 Days: CHF 48,500.-

The benefits of DOOH Media

• Impact: dynamic content vs. static content in traditional advertising
• Adaptability: adapt and change your creations in real time, according to the time of the day or a particular event
• Economy: no technical fees or printing fees

Locations [PDF]