The “Walk Through” Branding Zone of Geneva Motorshow
Catch the attention of visitors with this new exclusive product and develop the visual identity of your brand in an original way.
Geneva International Motor Show / Walk-through Branding Zone
Why communicate on Palexpo «Walk-Through» Branding Zone?
To benefit of a unique visibility during an international event:
- Communicate on the most impacting medium of the Show, impress and touch visitors with this huge installation
- The best medium system to set yourself apart from your competitors
- A unique visibility: the disposal is located in the transfer area between halls 6-7 and 5, a key convergence place during the Show
The show in 2011 :
- Among the 5 biggest annual Motor Shows
- 735,000 visitors en 2011 (+6% VS 2010)
- 85% are active people under 54 years old
- More than 10,000 media representatives from all over the world
- 160 premiers unveiled (special cars, alternative drive systems, special bodywork designs…
- More than 700 makes from more than 260 exhibitors over an area of more than 80,000 m2
Our product : Walk-through Branding Zone
- Sticker on the side walls and ceiling (100 meters)
- 14 46’’ screens (7 on each sides)
- «Walk Seven» broadcast: the add goes from screen to screen
- Exclusive presence of a unique brand
- Gross tariff : CHF 100’000.- / 10 days (+2 press days)
(broadcast and technical fees included)
