A new offer of digital display in association with TPG Pub

The efficiency of the POS media & The power and the nearness of the  TPG media

National offer / Move&Shop

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The display solution to touch all Geneva inhabitants in all their mobilities

Why combine these 3 networks?

To touch all the Geneva inhabitants, in all their travels:

  • 490,000 travelers use everyday transports TPG
  • 225,000 shoppers frequent a shopping center every week
  • 159,250 contacts / week with the screens of the welcome area of Geneva Airport

From home to points of sales, to boost the purchases of your product:

  • 75% of purchase decisions are taken on the point of sale
  • 66 % of purchases are spontaneous

To communicate in complementary and high added value indoor environments:

  • Screens with a strong impact, located in points of convergence in shopping centers and height in buses, tramways / trolleybuses
  • A target of shoppers, young person (less than 35 years), active and urban
  • A receptive target (+ than 1.30 hours spent in the shopping mall, + than 6 min in the TPG vehicules)
  • Complementary implementation: from the city heart to the limits of the agglomeration for the TPG / city heart and shopping districts for shopping malls, a waiting area and a first contact with the city with Geneva Airport

Our product

  • 476 screens
  • 400 screens in trams, bus and trolleybus (1 to 3 screen according to the type of vehicle)
  • 73 screens in 4 shopping centers (La Praille, Eaux-Vives 2000, Les Cygnes, Thônex)
  • 3 screens in the welcome area of Geneva Airport
  • Spot duration: 20 seconds
  • 300,000 broadcasts/ week
  • 1,000,000 contacts / week
  • Gross tarif: CHF 11,800.-
  • Technical fees: CHF 200.-

les bénéfices du média DOOH

  • Impact: contenu dynamique vs contenu statique en affichage traditionnel
  • Souplesse: nombre illimité de visuels
  • Flexibilité: Adaptez et changez vos créations en temps réel, selon le moment de la journée ou un événement particulier
  • Économie: pas de frais techniques, ni frais d’impression