Coop Pronto, a proximity network

The network enables you to reach a young target audience, extremely mobile and urban in 70% of Coop Pronto shops throughout Switzerland.

National offer / Coop Pronto TV

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WHY COMMUNICATE ON OUR COOP PRONTO TV NETWORK?

To be present in the swiss leader convenience store:

  • A dynamic environment: Coop Pronto revenues up 12 % in 2009 to CHF 613 Million
  • National Network: 172 Coop Pronto equipped
  • 129 in the Swiss German part, 38 in the Swiss French part, 5 in the Swiss Italian part
  • 1 screen per shop situated above the cashier area
  • Massive audience

To communicate massively to a high quality target group:

  • Active Consumers, urban, mobile from a upper middle class background and very service orientated
  • Network is located in city centers, next to train stations and on major highways with gas-stations
  • A brand new national advertising opportunity to reinforce you media-mix

Our product

Coop Pronto TV (format: 16/9)

  • 172 screens in 172 Coop Pronto Shops
  • Spot duration: 10 seconds
  • 4 advertisers maximum
  • Share of voice: 10%
  • 100 seconds loop: 10% communication, 10% entertainment and 80% advertising (40% Neo advertising & 40% Coop partners)
  • Broadcasts: 611,600 / national campaign
  • 1,436,000 contact / week
  • 7 / 7 days, shops open from 6am to 10pm (in average)
  • National campaigns or site by site option, according toyour geographic or strategic needs
  • Cost per thousand: CHF 12.-
  • Gross Price 7 days: CHF 17,200.-

The benefits of DOOH Media

  • Impact: dynamic content vs. static content in traditional advertising
  • Adaptability: adapt and change your creations in real time, according to the time of the day or a particular event
  • Economy: no technical fees or printing fees