An important system for a dual target audience

Communicate to passengers from their arrival in Geneva as well as to the people who have come to collect them.

National offer / Airport Welcome TV

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WHY ADVERTISE ON Airport Welcome TV NETWORK?

To benefit of a privileged space in Genève Aéroport:

  • Inform and reach all the passengers from the moment they arrived in Geneva
  • Arrival and welcome hall
  • First contact with Geneva
  • Installation : 6 Screens located in the public area at the arrival

Genève Aéroport, a city itself:

  • 13 millions passengers in 2011 (14,5 in 2020)
  • More than 100 destinations provided on 4 continents
  • Diversified traffic, with more than 36% of low-cost companies
  • Leisure (31%) and business travelers
  • 6 milions inhabitants live in a 2 hour drive distance of the airport
  • Proximity with intrenational organizations and European headquarters of multinational companies
  • The biggest ski resort in the world with more than 200 stations in less than 3 hours drive

Our product

  • 3×2 horizontal screens
  • 3 screens 100% advertising and 3 screens 100% content
  • Spot duration: 20 seconds
  • 4 advertisers maximum
  • Share of voice: 25% / advertisers
  • Contacts / 14 days: 318,500
  • Broadcast / 14 days: 37,000 (for the 3 screens)
  • Gross tariff (14 days): CHF 8,000.-

The benefits of DOOH Media

  • Impact: dynamic content vs. static content in traditional advertising
  • Adaptability: adapt and change your creations in real time, according to the time of the day or a particular event
  • Economy: no technical fees or printing fees