With the shopping zone, develop your visibility by covering all passengers and associated your brand with an international, luxurious and highly frequented environment.

WHY ADVERTISE ON Airport shopping TV NETWORK?

To be present in a central location:

• Target all the passengers leaving from Geneva
• Generate traffic and sales in the shops and in the dutyfree zone of the airport with an impacting screens network
• Transit zone
• Installation: 16 synchronized screens
• The screens are located in the pillars of the central shopping zone

Genève Aéroport, a city in itself:

• 13 millions passengers in 2011 (14,5 in 2020)
• More than 100 destinations provided on 4 continents
• Diversified traffic, with more than 36% of low-cost companies
• Leisure (31%) and business travelers
• 6 milions inhabitants live in a 2 hour drive distance of the airport
• Proximity with intrenational organizations and European headquarters of multinational companies
• The biggest ski resort in the world with more than 200 stations in less than 3 hours drive

Our product: Airport Shopping TV

• 16 synchronized screens (9 :16)
• 100% advertising content
• Spot duration: 10 seconds
• 4 advertisers
• Share of voice: 25%
• Contacts / 14 days: 197,400
• Broadcasts / 14 day: 403,200 (for the 16 screens)
• Gross tariff (14 days): CHF 16,000.-

The benefits of DOOH Media

• Impact: dynamic content vs. static content in traditional advertising
• Adaptability: adapt and change your creations in real time, according to the time of the day or a particular event
• Economy: no technical fees or printing fees