Genève Aéroport Boarding TV Friends and Family
Everyday’s week, communicate from 10am to 7pm and reach families and people travelling for their leasures
Airport Boarding TV / Airport Boarding TV «Friends and Family»
Why communicate on the Boarding TV «Friends and Family» network?
To reach families and people travelling for their leasures:
- Campagns scheduled when travellers are here mainly for personal reasons and are very receptive to advertising messages
- 3.7 millions of leasure travellers every year in Geneva airport
- Inform all the passengers leaving for European destinations
- 30 to 40 minutes waiting zone
- Screens are located in the boarding gates A : 1, 2, 3, 4, 5, 8, 9, 10, 11 (Europe) and the boarding gate F : 61, 62 (France)
Genève Aéroport, a city itself:
- 13 millions passengers in 2011 (14,5 in 2020)
- More than 100 destinations provided on 4 continents
- Diversified traffic, with more than 36% of low-cost companies
- 6 milions inhabitants live in a 2 hour drive distance of the airport
- The biggest ski resort in the world with more than 200 stations in less than 3 hours drive
Our product: Airport Boarding TV «Friends and Family»
- 2 weeks campaign (14 days)
- Broadcast: 9 hours / day (from 10am to 7pm)
- 18×2 screens (16:9)
- 18 screens are 100% dedicated to advertising and 18 are 100% GVA TV
- Spot duration: 40 seconds
- 4 advertisers
- Share of voice during broadcast hours: 25%
- Contacts / 2 weeks: 54,240
- Broadcast / 2 weeks: 60,102 (for the 18 screens)
- Gross tariff (2 weeks): CHF 6,000.-
