Genève Aéroport Boarding TV Affairs
From Monday to Friday, communicate between 6-10am and 7-11pm and reach upper socio-professional group
Airport Boarding TV / Airport Boarding TV «Affairs»
Why communicate on the Boarding TV «Affairs» network?
To reach the business class:
- Target a upper socio-professional group, difficult to reach through other medias
- 5.1 millions business travellers / year
- Inform all the passengers leaving for European and French destinations
- 30 to 40 minutes waiting zone
- Screens are located in the boarding gates A : 1, 2, 3, 4, 5, 8, 9, 10, 11 (Europe) and the boarding gate F : 61, 62 (France)
Genève Aéroport, a city itself:
- 13 millions passengers in 2011 (14,5 in 2020)
- More than 100 destinations provided on 4 continents
- Diversified traffic, with more than 36% of low-cost companies
- 6 milions inhabitants live in a 2 hour drive distance of the airport
- Proximity with intrenational organizations and European headquarters of multinational companies
Our product: Airport Boarding TV «Affairs»
- 2 weeks campaign (10 days)
- Broadcast: 8 hours / day (6-10am and 7-11pm)
- 18×2 screens (16:9)
- 18 screens are 100% dedicated to advertising and 18 are 100% GVA TV
- Spot duration: 40 seconds
- 4 advertisers
- Share of voice during broadcast hours: 25%
- Contacts / 2 weeks: 48,100
- Broadcast / 2 weeks: 53,298
- Gross tariff (2 weeks): CHF 6’000.-
