Capture the attention of departing passengers

The Genève Aéroport Boarding TV network, consisting of 36 screens at the heart of the departure area, is a fantastic system for a qualified and attentive audience.

National offer / Airport Boarding TV

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WHY ADVERTISE ON Airport Boarding TV NETWORK?

To communicate to all the passengers from Geneva:

  • Inform all the passengers leaving for European / French destinations
  • Target a upper socio-professional group
  • 30 to 40 minutes waiting zone
  • Screens are located in the boarding gates A : 1, 2, 3, 4, 5, 8, 9, 10, 11 (Europe) and the boarding gate F : 61, 62 (France)

Genève Aéroport, a city itself:

  • 13 millions passengers in 2011 (14,5 in 2020)
  • More than 100 destinations provided on 4 continents
  • Diversified traffic, with more than 36% of low-cost companies
  • Leisure (31%) and business travelers
  • 6 milions inhabitants live in a 2 hour drive distance of the airport
  • Proximity with intrenational organizations and European headquarters of multinational companies
  • The biggest ski resort in the world with more than 200 stations in less than 3 hours drive

Our product: Airport Boarding TV

  • 18×2 screens (16 :9)
  • 18 screens are 100% dedicated to advertising and 18 are 100% GVA TV
  • Spot duration: 40 seconds
  • 4 advertisers
  • Share of voice: 25%
  • Contacts / 14 days: 102,340
  • Broadcast /14 days: 113,400 (for the 18 screens)
  • Gross tariff (14 days): CHF 15’000.-

The benefits of DOOH Media

  • Impact: dynamic content vs. static content in traditional advertising
  • Adaptability: adapt and change your creations in real time, according to the time of the day or a particular event
  • Economy: no technical fees or printing fees