The Award Corporate Communications® aims to promote professional internal and external communication in business, nonprofit organizations and public administration.

That is why the price of Corporate Communication rewards specialists communicating creatively as an integrated concept and thus manage to develop a sustainable communication.

More information on Award Corporate Communications® here.

The results of this 82nd edition is very positive: 150 World and European premiers were presented during these 10 days, giving brands an international visibility, relayed by 11’680 journalists from 80 countries!
702’014 people visited the exhibition.
All have seen the “digital out-of-home” installation of Neo Advertising… This is what we propose you to discover in this video.

Rendez-vous in March 2013 for the 83rd edition!

Souhaitant développer son réseau d’affichage digital en Suisse romande, Neo Advertising renforce son équipe de Développement avec l’arrivée à Lausanne de Luc Besson, en qualité de Chef du développement Suisse romande.

Luc Besson occupait précédemment le poste de Chef d’acquisition / Fondé de pouvoir pour la succursale Léman de la Société Générale d’Affichage (SGA). Durant six années, avec l’aide de son équipe, il a géré la totalité du patrimoine publicitaire de la SGA dans les cantons de Genève, de Vaud et du Valais. Il a également mené à bien de nombreuses soumissions à des appels d’offres publics pour les prestations d’affichage et concession d’affichage sur les domaines publics et privés, permettant entre autres à la SGA de remporter le marché publicitaire des domaines TL (Transports Lausannois) et M2 ou encore celui de la ville d’Yverdon-les-Bains.
Pendant un an et demi, Luc Besson a également occupé le poste de Chef de vente (marché annonceurs, pour la Suisse romande et le Tessin) au sein de Ringier SA.

Luc a rejoint l’équipe de Neo Advertising il y a quelques semaines et aura pour mission d’acquérir de nouveaux actifs et de développer le réseau d’affichage digital de Neo Advertising, dans la région Suisse romande. Sa parfaite connaissance de ce marché et de ses pratiques publicitaires seront de précieux atouts.

Dans la continuité de sa stratégie « DOOH 2.0 » qui vise à proposer aux annonceurs des campagnes d’affichage digital plus impactantes et plus efficaces, Neo Advertising souhaite ainsi développer son réseau afin de proposer aux marques des solutions de communication « Digital out-of-Home » toujours plus innovantes et performantes.

At the end of 2010, Neo Advertising announced the installation of a Digital Out-of-Home network in Genève Aéroport, located in three strategic areas with different objectives:

• The boarding area, “Boarding TV”: 10 x 2 screens in the Europe departing area, to reach people who are leaving
• The “place centrale” of the duty free area, “Shopping TV “: 16 screens completely dedicated to advertising content, to increase in stores traffic
• The arrival area, “Welcome TV”: 3 x 2 screens in the public arrival area​​, to reach a local target

Today Neo Advertising announces the expansion of its Boarding TV device, with the deployment of the following:

• Full coverage of the Europe area: Installation of 4 new devices (4 x 2 screens)
• Full coverage of the France area: Installation of 4 devices (4 x 2 screens)

A total of 8 new devices (or 16 screens).

These new devices will be commissioned in May. The Boarding TV concept remains the same: each device has two screens, one with a 100% advertising content (4 advertisers with 40 seconds each) and the second diffusing information content.

The installation of these new gates will allow Neo Advertising to increase the audience of Boarding TV of 33% to reach 102,340 contacts in 14 days (currently 76,846 contacts in 14 days).
The gross price for this offer will increase of only 25%, to reach CHF 15,000.- for 14 days.

More information about Boarding TV here.

In the video above, you can discover the Platinium animation which was installed between January 7th and February 6th 2012.

During four weeks, all passengers departing from Geneva Airport were transported into Breguet’s universe:

• Exclusivity on the 16 screens of Neo Advertising (40 seconds spot, 100% of share of voice)
• Access to new advertising spaces
• On the area : products in showcases, interactive screens with videos about the brand
• On the floor : with a carpet to link all the elements
• On the pillars

In one month 394’800 people have seen this campaign in the heart of Geneva Airport!

Two other Platinium animations are planned in 2012: in May and in October.

With the Platinum product, Neo Advertising offers a 360 ° media solution to the brands of the airport shopping area: to feed their brand equity and create proximity with customers.

More information on the Platinium offer here.

Eager to offer diversified and quality information to an increasingly active and mobile audience, “20 minutes” chose this spectacular device for its various benefits:

• A very powerful media in the largest shopping center in French-speaking Switzerland (over 708,000 visitors per month).
• Creativity and flexibility of the device, with different and synchronized content on each of the 28 screens.
• Technological capabilities : integration of real time RSS feeds to illustrate the quality and quantity of information of “20 minutes”.
• Visibility of the advertiser, with a total exclusivity on screens.

Vincent Antonioli, “20 minutes” sales manager in French-speaking Switzerland, noted:
“I am happy to run this campaign with Neo Advertising because I find this ‘Branding Zone’ quite innovative and very dynamic. It is ideal to convey the values and image of our brand.
It is also an excellent opportunity to show the originality of ‘20 minutes’ and the quality of our information to an urban and active public, in the largest shopping centers of the French-speaking Switzerland.
Although the return is difficult to measure (as with any communication activity), I am convinced that this action ‘near events’ is great for our brand.“

This operation also illustrates Neo Advertising’s objective to offer innovative and efficient communication solutions to its customers.

Case studies 1: product category « Convenience fresh »

• Coop Pronto TV national campaign
• A week of broadcasting in autumn 2011
• Only media used during this campaign. No point of sale promotion
• Result registered by the advertiser: 25 % sales increased during the campaign

Case studies 2: product category « Confectionery»

• Coop Pronto TV national campaign
• Broadcasting in autumn 2011
• Global campaign (contest on a micro website, social networks, traditional display)
• Result registered by the advertiser: 35 % sales increased during the campaign

All these results confirm that Coop Pronto TV allows advertisers referenced in stores to increase their sales while touching a very interesting target in a privileged environment. It also allows them to play with the benefits of Digital Out of Home: flexibility, reactivity, unlimited creative possibilities and maximization of the impact. With its attractive price, Coop Pronto TV network is the solution to complete a TV, press or traditional display campaign and to get a good return on investment.

We announced the launch of this network in April 2011 with 161 screens in 161 Coop Pronto abroad Switzerland. We have now 172 screens (1 screen / store) and it represents 75 % of all the stores of the sign!

In 2012, the Coop Pronto TV concept stay the same:

• An 100 seconds advertising loop with informative contents (weather, news, sports, entertainments,…), Coop Pronto content and advertisements
• A spot of 10 seconds / advertiser, broadcasted in the stores of your choice, during a week
• An unbeatable rate: CHF 100.-= 1 Coop Pronto for 1 week
• A high number of contacts: 1 ,436,000 contacts / week (for a national campaign)

The Swiss Digital Out of Home market has registered a strong growth in 2011 (40%). The digital revolution is on and we are delighted, with forecasts of growth exceeding 70 % for 2012!

Together let’s make 2012 the year of Digital Out-of-Home!

Located in the most important shopping area of Lausanne agglomeration, the Migros Crissier shopping center extends over 23‘000m² and welcomes 2’6 million visitors a year. It’s the second Swiss French shopping center and the 9^th Swiss center in terms of income. The Migros Crissier shopping center offers a wide panel of services with more than 40 shops, services and restaurants.

The new installation of digital displays consists of two lines of six screens implemented strategically in the central and inescapable zone of travelators.

Besides, four touch screens have also been installed in the center. It delivers convenient and fun informations. When it is not used by clients of the center, it broadcasts an advertising loop dedicated to the center and its shops, but also to every types of local announcers.

Furthermore, Neo Advertising and Migros wide their offer of “branding zone” by implanting two walls of six screens, in the entrance of Migros supermarket.

These installations bring new effective and impacting advertising options in the heart of one of Swiss’s biggest shopping center. The variety of digital display products proposed within Migros Crissier Shopping center answers to many communications needs: national campaigns, local communication, but also brand/image campaign with the branding zone which allows visitors to enter in the heart of brands universes.

Some  pictures of the inauguration: