After a few months of exploitation, the Coop Pronto TV network registers very promising results. Let’s have a look to the 2 case studies below:
Case studies 1: product category « Convenience fresh »
- Coop Pronto TV national campaign
- A week of broadcasting in autumn 2011
- Only media used during this campaign. No point of sale promotion
- Result registered by the advertiser: 25 % sales increased during the campaign
Case studies 2: product category « Confectionery»
- Coop Pronto TV national campaign
- Broadcasting in autumn 2011
- Global campaign (contest on a micro website, social networks, traditional display)
- Result registered by the advertiser: 35 % sales increased during the campaign
All these results confirm that Coop Pronto TV allows advertisers referenced in stores to increase their sales while touching a very interesting target in a privileged environment. It also allows them to play with the benefits of Digital Out of Home: flexibility, reactivity, unlimited creative possibilities and maximization of the impact. With its attractive price, Coop Pronto TV network is the solution to complete a TV, press or traditional display campaign and to get a good return on investment.
We announced the launch of this network in April 2011 with 161 screens in 161 Coop Pronto abroad Switzerland. We have now 172 screens (1 screen / store) and it represents 75 % of all the stores of the sign!
In 2012, the Coop Pronto TV concept stay the same:
- An 100 seconds advertising loop with informative contents (weather, news, sports, entertainments,…), Coop Pronto content and advertisements
- A spot of 10 seconds / advertiser, broadcasted in the stores of your choice, during a week
- An unbeatable rate: CHF 100.-= 1 Coop Pronto for 1 week
- A high number of contacts: 1 ,436,000 contacts / week (for a national campaign)
