NEO ADVERTISING CANADA TO REPORT PROFITABILITY DESPITE RECESSION

Canadian Digital Signage Network Operator Benefits from Viable Business Model, Strategic
Partnerships and Reliable Software Platform

MONTREAL, CANADA December 11, 2008 – Neo Advertising Canada, the largest digital signage
network operator in Canada, has achieved profitability in the second year of operation, and forecasts a
solid performance in 2009.

Neo Advertising Canada was created in 2006 as a result of assets acquisition of former Dan Media by
Swiss-based Neo Advertising Group. Neo Canada now operates a new breed of custom-designed
networked screens installed in food courts in 60 prime-location shopping malls across Canada. Neo
Canada generates revenue from national-scale and local advertising campaigns booked by mall vendors
and brands.

Earlier this year the company joined forces with Montreal-based firm Traffic – a major owner and
operator of static advertising properties in shopping malls. The alliance with Traffic allowed Neo Canada
to build an integrated approach to communicating with mall visitors, thus enhancing the level of client
services, instead of competing with non-digital advertising providers. The aggregated coast-to-coast Neo-
Traffic network covers 121 shopping centers with a combined traffic of over one billion visitors a year.

Internal surveys conducted by Neo Advertising Canada showed positive results from Neo-Traffic
campaigns that boosted both sales and store traffic. Advertising categories include traditionally strong
telecommunications, movies and lottery, as well as newly added ones, such as fashion, beauty, jewellery,
auto, travel, food, government and financial services.

The CEO of Neo Advertising Canada, Benjamin Mathieu, attributed the success of the network to the
right choice of a business model, strategic partnership with Traffic, and the reliability of the software
platform. “We are very pleased with the fact that the technology part is largely outsourced; it saves Neo
Canada time and money, and we can dedicate the freed resources to running our media business,” says
Mathieu. “BroadSign SaaS ensures close to 100% network uptime and provides us with all the workflow
and accountability we need to work with our advertisers”.

About Neo Advertising:
Neo Advertising is a worldwide leading provider and operator of Digital Out-of-Home networks. Neo
Advertising, through its subsidiaries and affiliates, markets and sells air time on 100,000 digital public
displays. Neo Advertising operates in Canada, Germany, Italy, The Netherlands, Poland, Portugal, Spain,
Sweden, Switzerland and the UK. More at www.neoadvertising.com

Contact:
Dirk Huelsermann
Director Business Development International
2
Tel +49(0)211 23 94 58 32
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Benjamin Mathieu
CEO
Tel +1 514 867 0155
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About BroadSign:
BroadSign International Inc. is a leading worldwide provider of Software as a Service (SaaS) solutions for
managing digital out-of-home networks. BroadSignTM Suite resolves the challenges facing modern
digital signage networks: the need for acceptance by the mainstream advertising community, time to
market and the need for full campaign execution functionality, accountability and true scalability. The
software enables operators to target out-of-home audiences, sell network airtime; reliably play back
scheduled content on each screen and account for campaign performance. Essential support and
maintenance services are included in the per-player monthly license fee. BroadSign combines extensive
expertise in digital signage software, media, advertising, and information technology and is a member of
the Out-of-home Video Advertising Bureau (OVAB), OAAA, the Digital Signage Association and
POPAI. Over 150 digital signage networks in 25 countries run on BroadSignTM Suite platform. The
company's corporate office is located in Minnetonka, Minn., USA and Operations, Support and
Development facilities are in Montreal, Canada. For more, visit www.broadsign.com.

Press Contact:
Nurlan Urazbaev
1 514 399 1184
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